But Simon Anholt says none of that matters when it comes to brand recognition.
That matters because even if downloads are fast, latency will translate into sluggish web browsing.
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The invention that matters in this particular case is what we now call the mobile phone.
When looking at health risk it's not only BMI that matters, but where fat is stored.
For the true connoisseur, however, it's not just the size of the boat that matters.
"The only thing that matters is what you feel in the street, " he said.
This is the part that matters, when the onions soften and sweeten without drying out.
That matters, because time is your number one enemy in business, you never get it back.
God can be worshipped almost everywhere, it's the emotion that matters and not the place.
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"Out of all these numbers, there is one that matters most to me, " he said.
Still, it's the music that matters, and Phish pulls off the music with ease.
Amid the flurry of figures and targets and pundits, that is the issue that matters.
The purpose of this blog is to explore the technology that matters to brands.
That may turn out to be irrelevant but it is equally plausible that that matters.
We look at it from a different perspective, which is that it's really growth that matters.
All that matters is if a person has made it to that semi-exclusive club of celebritydom.
Ultimately, improving the lives of people in developing countries is the only thing that matters.
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But it is not just the quantity, but also the quality, of their money that matters.
So how do we cut through the noise and find the content that matters?
Not really, because financial success in the endeavor is the only measure that matters.
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All that matters is, what his job was, he was the best at doing that job.
That matters, because a lot of these folks are influential and have some strong backers.
In a country where schooling is the most legible mark of privilege, that matters.
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Why didn't I work out before that it's just the moment you're in that matters?
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That matters as India tries to improve a dismal record of building military hardware.
The State Department needs the energy and passion of Americans who want a career that matters.
That matters, as it makes the country a less attractive place in which to invest.
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It will start by explaining what sort of work women do, and why that matters.
That matters less to pupils than it does to parents, schools inspectors and the teachers themselves.
Jon Sopel: But the legality issue for one of the Tory candidates, surely that matters.
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