DirecTV knows that its lower price is what has allowed it to continue to add subscribers while terrestrial cable operators have been losing them.

FORBES: Viacom and DirecTV Are Both Right, But DirecTV Is Righter

They're betting that when the fierce competition for Indian's viewers--some 316 terrestrial, cable and satellite channels vie for attention--settles down, NDTV will be among the winners.

FORBES: Magazine Article

Britain is currently the only country in the world to enable viewers to receive digital television through three different technologies: standard terrestrial television, cable and satellite.

ECONOMIST: Government and the Internet

Consumers can always buy cable or terrestrial digital boxes.

ECONOMIST: Digital television

In an attempt to level the financial playing field for broadcasters, British regulators want British Sky Broadcasting to offer its main sports channels, Sky Sports 1 and 2, to other cable, Internet and terrestrial channels at cheaper wholesale prices.

FORBES: Magazine Article

Telecom regulator Ofcom announced Wednesday that British Sky Broadcasting, the country's biggest satellite broadcaster and main broadcast partner for the English Premier League, must offer its main sports channels, Sky Sports 1 and 2, to other cable, Internet and terrestrial channels at cheaper wholesale prices.

FORBES: Magazine Article

And it negotiated slots with ordinary terrestrial broadcasters, which reach broader audiences than its usual satellite-to-cable delivery services.

ECONOMIST: Star woes

Sky One viewers see the hour-long special first while viewers without cable or satellite will have to wait a few months more until it pops up in the terrestrial run on Channel 4.

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