DirecTV knows that its lower price is what has allowed it to continue to add subscribers while terrestrial cable operators have been losing them.

FORBES: Viacom and DirecTV Are Both Right, But DirecTV Is Righter

They're betting that when the fierce competition for Indian's viewers--some 316 terrestrial, cable and satellite channels vie for attention--settles down, NDTV will be among the winners.

FORBES: Magazine Article

Britain is currently the only country in the world to enable viewers to receive digital television through three different technologies: standard terrestrial television, cable and satellite.

ECONOMIST: Government and the Internet