He used them to pay for a premium Sky television package, online movies and his mobile.
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Still, the 2012 postseason brought a creative television package that proved to be a small building block.
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Mr. Finchem said he included Mr. Woods's tournament in the television package not to direct TV money to the golfer's activities but to make the overall package more valuable to networks.
When the price of a television set or software package goes up, demand for it generally falls.
Mike outsourced manufacturing and put in quick sales and marketing fixes, reinstating television advertising and rejiggering package design.
The company said its customer base had grown by 172, 000 to 9.7 million (out of a total population in Britain of 61 million), with 18% of its customers now taking a package of television, broadband and phone services from BSkyB.
With the NFL Network is available in only about 40% of American households, Sprint executives hope the NFL games can do for their company what the league's Sunday Ticket package has done for satellite-television provider DirecTV Group.
Its season-long Sunday night package of games is the only one on network television with Monday Night Football s move to ESPN.
Now, a lot of people think that the stimulus package, the Recovery Act -- if you listen on television, you'd think, well, that's all about giving banks money.
In turn, the utility can offer its ratepayers a package of some two dozen consumer services, including Internet access, appliance protection, satellite television, long-distance telephone service, carbon-monoxide protection and security.
If Dish successfully pried Sprint away from Softbank, the company would be able to package TV and wireless services, allowing it to mix the slow-growing pay-television business with the more quickly expanding wireless industry.
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