Crosby argues that public health officials should target children and adolescents for a lifetime effect.

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I'll say a few more words about that in a minute, but first we should savour the symbolism of the fact that the government will not be eliminating the target measure of the deficit in the lifetime of the parliament.

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With its rough-around-the-edges aesthetic, however, he didn't expect it to catch on very fast and, in the early days of development, set a sales target of 10, 000 units within his lifetime.

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"So, while we will keep working towards that date, we have set ourselves a more realistic target of achieving universal 2 Mbps access within the lifetime of this Parliament, " he added.

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By partnering with Marketing, the two teams can proactively manage the end-to-end customer lifetime experience by following a need-match-engagement model around target buyer outcomes.

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