Crosby argues that public health officials should target children and adolescents for a lifetime effect.

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I'll say a few more words about that in a minute, but first we should savour the symbolism of the fact that the government will not be eliminating the target measure of the deficit in the lifetime of the parliament.

BBC: Mr Osborne's unwelcome statement

With its rough-around-the-edges aesthetic, however, he didn't expect it to catch on very fast and, in the early days of development, set a sales target of 10, 000 units within his lifetime.

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