The idea is to give senior consultants an incentive to stay, but to target that incentive to those who are most profitable, rather than simply to those who are most senior.

ECONOMIST: Incentives

But limiting the reward in this way meant that people who did not know anyone in one of the target cities had no incentive to recruit someone who did.

ECONOMIST: Monitor

We instead need to put insurance plans, providers, hospitals, doctors on target such that they have an incentive, as you say, performance pay, for doing an excellent job for keeping costs down.

WHITEHOUSE: The White House

With less than 5% of the global smartphone market, there has been little incentive for app developers to target the platform.

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The intention would be to allow schools more flexibility in using their budgets to target particular needs - whether for teachers in shortage subjects or as an incentive to keep the most effective staff.

BBC: Michael Gove pushes for performance pay for teachers

It's likely that you will have a quiet night and you can use a price incentive or value promotion to attract customers - but as soon as you target a group of people in a serious way (through advertising), you are likely to be thought of as a restaurant catering just for that market.

BBC: NEWS | Business | The small business panel of experts