In the Budget, the Treasury forecast the economy would decline by between 3.25% to 3.75% in 2009 and missing this target would make it harder for the Treasury to balance its books.
In many countries, the buyer must record the difference between the price of the acquisition and the target firm's reported assets as a new asset on its balance sheet.
Our systems balance a number of factors such as the size of the target audience in a country, the competitiveness of the market for ads at that time and levels of engagement with ads.