But Mr Cisler hasn't gone to the dark side without good reason.

BBC: Dot.life - how technology changes life, every Monday

There is, of course, a dark side to the industry that couldn't be ignored -- Nikki Sixx of the 80s band Motley Crue, gave us a fascinating insight into the self-destructive nature of the cliched lifestyle that so nearly killed him.

CNN: Best of Quest

For example, in 2011's Transformers: Dark Side of the Moon, Shia LaBeouf wears a T-shirt made by Chinese clothing maker Metersbonwe and, in one scene, a character drinks a carton of Shuhua milk made by dairy group Yili.

BBC: Chinese brands tap Hollywood in quest to go global

It's the same thing, there's a dark side to human nature, you do get these occasional bad eggs don't you, in any organisation, and that's the business that's got to be controlled.

BBC: NEWS | Programmes | Breakfast with Frost | Sir David Frost interviewed Patrick Cockburn and Major General Patrick Cordingley