But Mr Cisler hasn't gone to the dark side without good reason.

BBC: Dot.life - how technology changes life, every Monday

There is, of course, a dark side to the industry that couldn't be ignored -- Nikki Sixx of the 80s band Motley Crue, gave us a fascinating insight into the self-destructive nature of the cliched lifestyle that so nearly killed him.

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For example, in 2011's Transformers: Dark Side of the Moon, Shia LaBeouf wears a T-shirt made by Chinese clothing maker Metersbonwe and, in one scene, a character drinks a carton of Shuhua milk made by dairy group Yili.

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