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When Elissa Cullman launched her Manhattan-based design firm 27 years ago, she set out to swim against the tide.
WSJ: Elissa Cullman on the Park Avenue Armory's Veterans Room: Terms of Adornment | My Favorite Room
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With many of its debt-ridden euro partners in recession, Germany could only swim against the tide for so long.
NPR: Eurozone Recession Deepens As Germany Falters
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Part of what makes it so hard to be a successful short seller is that you must swim against the tide of popular opinion.
FORBES: Why Honest Short Sellers Despise Insider Traders
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"You can't swim against the tide in terms of technology and we're not the only sporting event having to deal with this challenge, " said Booth.
CNN: The fan is dead, long live the phone?
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"I choose what I eat or whether I smoke, what people have told us is they want help to swim with the tide rather than against the current to make the healthy choice the easy one, " he said.
BBC: Tax fizzy drinks and ban junk food ads, say doctors
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David Arkless of Manpower, an employment-services firm, thinks that in Europe even more than America, union leaders face a crucial decision about whether to swim with the tide of history or against it.
ECONOMIST: Unions