Evil is a superficial manifestation of a deep disturbance and imbalance in our collective psyche.
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Search, maps, calendar and email were all redesigned, with a superficial emphasis on a cleaner look, but a deeper intention of creating products you stay on longer.
Underestimating the ability of consumers to see through a superficial and greedy alignment with a cause is a very big mistake.
My one shot at fame had been cruelly stopped short, but somehow I knew that such matters were superficial on a weekend when 25, 000 people gather in a spirit of generosity and good humour - even in the face of an English summer.
Washing does not involve a superficial flick of the flannel, but a vigorous all-over scrub, often with an extremely rough nylon towel.
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The Internet is like the prom, a superficial, popularity contest, where not having a twitter picture, or insanely high privacy settings does you as many favors as hiding in the bathroom, while your friends dance the night away.
Creating a character that merely looks like its consumers will only foster a superficial connection.
In addition, Mr. Tynan was a superficial thinker who donned ideas as if they were suits.
On a superficial level, certainly, the structures and values of legality are in place.
But he added that fining people was a superficial solution and did not stand up to practical scrutiny.
He says it's an expensive and superficial approach to a huge national problem.
But, was this really what happened, or is this simply a superficial analysis of the perceived effects of government stimulus?
People complain about the fantastical nature of the original, claiming it was a superficial look at Manhattan, life, and love.
It may sound superficial, but a fit and energetic appearance is a key calling card in the work world for us boomers.
Romney must tread carefully: a criticism of the politics of the historic resonates hugely with voters, but only at a superficial level.
Yet these superficial explanations obscure a deeper reason for this persistent hopefulness.
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Nowadays we leave it to Hollywood to tell such grandiose tales but they are rarely told there in anything other than a superficial way.
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It is complex and selection is determined by a superficial context.
Continued high debt and austerity will give 2012 a superficial air of sameness but 2012 is an election year so the debate will get more shrill.
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But moving beyond such a superficial look into the complex relationships that exist in the medical industry, what is the genuine significance of all of this information?
But they can easily leave you with a superficial impression.
It is a superficial approach which merely delays the inevitable.
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When one member of staff went to investigate the fire alarm, he was attacked by the 16-year-old with a knife and sustained a superficial cut to his left ear.
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For a country whose population is still overwhelmingly rural, and which throughout its history has experienced recurrent food shortages, such an omission indicates a superficial analysis of Indonesia's economy.
If they are given that command, it usually comes in the form of a superficial requirement to prevent passwords from being breached and old accounts from being reactivated, Winkler said.
To go beyond simple campaign slogans, canned sound bites and all the other superficial hoopla surrounding a presidential campaign, we prepared a list of several dozen questions on the most pressing issues of our time.
But, for the most part, they engaged in parachute journalism, getting in and getting out, and, in the process, failing to do much more than cull the most superficial information from a deeply complex world.
Those with more than a superficial view of American national security, who would defend and preserve it from the fire next time, have by necessity divided their forces in advocacy of its various elements, but they have neglected its essence.
The Sunnis say they don't want to be given just a couple of superficial posts simply so everyone can say, you know, here we have a unity government.
It shows only a very superficial understanding of Latin America politics, petroleum policies and current oil business developments.
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