As much people watch the Super Bowl now for the ads compared to the game itself.
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And just because I'm outside Super League now doesn't mean the egos or characters are any smaller.
Stevens' pointed remarks come in the midst of a presidential campaign season that is already breaking records for spending by outside groups, many of them so-called super PACs now unencumbered by previous spending limits.
For advertisers, the Super Bowl is now the single biggest marketing event of the year.
Effectively using the Super Bowl is now about managing an entire multimedia campaign, not just one spot.
There was already a lot of pressure on Beyonce to deliver at this upcoming Super Bowl, now there is certainly even more pressure.
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If they get an Assembly super majority to match the Senate Super majority they now have, California will get just what those Democrats want.
But both the Yankees and Cowboys are super brands that now, with new cribs, can get away with charging the highest pro baseball and football ticket prices by a wide margin.
Super PACs are now more important than individual candidates.
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If the super-regulator were now in operation, there would be no such impediment.
For the second lesson of Super Thursday, turn now from history to geography.
The GoDaddy.com Super Bowl mainstay has now made Sprint Cup history, becoming the first female driver to win the pole position for the storied Daytona 500.
The super glitzy marketing videos now relate to the far more tangible benefits of higher resolutions, curved displays, and the beauty of OLED.
In the meantime we are taking so many prescriptions for antibiotics that we are now getting super bugs that are resistant to the drugs we have available.
Because arguably the only things more viral than cute keyboard-playing cats are cute wise-cracking babies, the famous E-Trade Baby from the Super Bowl ads is now an app.
Put simply, it led directly to the creation of what are now called Super PACs, which allow independent groups to raise and spend political money essentially without contribution limits.
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The MEDIAS N-04C might well be the hotness in the world of super slim phones right now, but if you're looking for something with a little more oomph and protection against water, then NEC's also got you covered.
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The line was a reference to the five Super Bowl rings the Steelers now have.
A380 super-jumbo, which now has an impressive order-book of more than 100, even before breaking into the crucial Japanese market.
Under the debt limit deal, the process goes on now to the Super Committee, to consider tax and entitlement reform.
When I was eight, I was busy staring at a console playing rather hard Sonic the Hedgehog or Super Mario levels, but now?
The winner of the Codemkrs Super Challenge, Eat Now!
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Until recently this was a worry only for the super-rich, but now many ordinary people fear that, thanks to rising house prices, they may be dragged into paying death duties.
Now leading the Super Eagles in Sunday's qualifier against Zimbabwe's Warriors, Okocha intends to make himself available for future selection, if Nigeria is unable to build a healthy lead in their qualifying group.
The East of England Co-op, which had all of its 53 Suffolk stores involved in the scheme at the start, said it would now stop selling super-strength drink in its 135 stores across the region.
Which is why, if anyone's interested, I now have some leftover Super Bowl cheese dip for sale.
The league now has awarded the Super Bowl in recent years to Indianapolis, New York and San Francisco, all nontraditional cities.
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This victory could do much for the development of the game in Kenya, especially if they now progress to the Super Sixes.
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