He was intrigued by the company's work with Sunkist, its first produce client, which began using ozone on its lemons.

FORBES: Magazine Article

Some of the most popular brands of the company include Dr Pepper, Sunkist, 7UP, Canada Dry, Crush, Schweppes and Squirt.

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However, "we have definitely lost some navel business domestically, " says Mark Gillette, chairman of the board of Sunkist, the citrus cooperative.

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Dr Pepper Snapple is rolling out artificially sweetened, 10-calorie versions of 7-Up, Sunkist and three other sodas this year after launching a 10-calorie version of Dr Pepper in 2012.

WSJ: Fizzy Drinks Revenue Goes From Flat to Sour