Why do we pay more for an orange with a Sunkist sticker?

什么人们会愿意为贴有“新奇士”标签的橘子汽水支付更高的价格？

youdao

An early adopter, involved in the testing process, is Sunkist, which has purchased a license for using the Natural Light Labeling System with citrus products.

新奇士是该项技术早期的使用者，同时也参与了测试过程，该公司购买了自然光打标系统的一个生产许可。

youdao

He was intrigued by the company's work with Sunkist, its first produce client, which began using ozone on its lemons.

FORBES: Magazine Article

Some of the most popular brands of the company include Dr Pepper, Sunkist, 7UP, Canada Dry, Crush, Schweppes and Squirt.

FORBES: Dr Pepper Snapple Slurps Up Market Share But Stock Full At $39.50

However, "we have definitely lost some navel business domestically, " says Mark Gillette, chairman of the board of Sunkist, the citrus cooperative.

WSJ: The Big War Over Cuties, the Small Fruit