But one would think that state court would consider such a monster case in US jurisprudence to be somewhat persuasive and at least deserving of some consideration.

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Coca-Cola has been further rumored as a potential suitor for Monster Beverage (NASDAQ:MNST), but such a deal has yet to emerge, as Monster Beverage trades at a high multiple.

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Informal gatherings propose a different value proposition if compared to websites such as LinkedIn or Monster.

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But there are some moments of magic, such as when -- as a 26 handicapper -- he sank a monster 150-foot putt at the Dunhill Links pro-am in Scotland last October.

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Desena, 42, has accumulated some major sponsors such as Reebok, Monster and Powerade, and is receiving daily requests for a reality-based TV show from the Discovery Channel, National Geographic, NBC and even The Weather Channel.

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Monster Beverage was an even more extreme example of such swings Monday abroad a relatively calm day for the broader market, surging almost 25% before plunging back into the red.

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With the growth of energy drinks such as Monster and Red Bull expected to slow, Kickstart could also signal the emergence of a new category that plays off the promise of energy and other health benefits, said John Sicher, publisher of the trade journal Beverage Digest.

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Halfon noted that social media can show you what customers think of a company, while Honore said investors can get a good idea of how well a company, such as Oracle, is doing by looking at its job openings on Dice and Monster.

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