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Results for marketers who have taken the step to use tablet-optimized creative have been very positive.
FORBES: CES Highlight #2: Tablets
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"The GameTanium tablet offering is yet another step in our anytime, anywhere game play vision, " says Zvi Levgoren, CEO at Exent.
ENGADGET: Exent's GameTanium Mobile launches for Android tabs
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"With CloudOn on the iPhone, iPad mini and Nexus tablet we're one step closer to ubiquitous mobile productivity, " said CloudOn CEO Milind Gadekar.
ENGADGET: CloudOn outs v3.0: iPhone compatibility, optimization for 7-inch tablets and SkyDrive integration
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London 19th February 2013: Canonical today presented Ubuntu's tablet interface - the next step towards one unified family of experiences for personal computing on phones, tablets, PCs and TVs.
ENGADGET: Ubuntu for tablets revealed with split screen multi-tasking, preview for Nexus slates coming this week
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Developing colour film, glass casserole dishes and step ladders are this year replaced by porridge, takeaway chicken and tablet computers, says the Sun.
BBC: UK
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So, when you take a step back here, what Long is basically saying is that the shakeout in the tablet and smart phone markets is starting.
FORBES: Qualcomm: Take Profits Ahead Of Tablet Shakeout?
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Thanks to this next step, developers will be able to build responsive apps using Deezer APIs that work on Deezer mobile, tablet and web apps.
ENGADGET: Deezer App Studio goes mobile, brings apps to Android and iOS listeners
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From the moment you step in the door, you are greeted by a receptionist, who jots your name down on an electronic tablet and sends your drink preference to the nearest cafe.
CNN: Home of future happening now
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The two bodies have taken the unusual step of releasing a joint policy statement on standards-essential patents (SEP) as their use in smartphone and tablet court cases, usually to shoo away Apple, has increased.
FORBES: Good Sense In Government? Whatever Next?
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Samsung took another step last year by adding a new line called Note, which Samsung says is a cross between a smartphone and tablet due to its larger screen, measuring more than 5 inches diagonally.
WSJ: Has Apple Lost Its Cool to Samsung?