Results for marketers who have taken the step to use tablet-optimized creative have been very positive.

FORBES: CES Highlight #2: Tablets

"The GameTanium tablet offering is yet another step in our anytime, anywhere game play vision, " says Zvi Levgoren, CEO at Exent.

ENGADGET: Exent's GameTanium Mobile launches for Android tabs

"With CloudOn on the iPhone, iPad mini and Nexus tablet we're one step closer to ubiquitous mobile productivity, " said CloudOn CEO Milind Gadekar.

ENGADGET: CloudOn outs v3.0: iPhone compatibility, optimization for 7-inch tablets and SkyDrive integration