That's a huge step that could well raise the ceiling on the kind of tasks a tablet or smartphone could perform.

这是一大进步，很有可能在平板电脑或智能手机所能执行的那种任务方面提高了上限。

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Results for marketers who have taken the step to use tablet-optimized creative have been very positive.

FORBES: CES Highlight #2: Tablets

"The GameTanium tablet offering is yet another step in our anytime, anywhere game play vision, " says Zvi Levgoren, CEO at Exent.

ENGADGET: Exent's GameTanium Mobile launches for Android tabs

"With CloudOn on the iPhone, iPad mini and Nexus tablet we're one step closer to ubiquitous mobile productivity, " said CloudOn CEO Milind Gadekar.

ENGADGET: CloudOn outs v3.0: iPhone compatibility, optimization for 7-inch tablets and SkyDrive integration