"The board thinks there is an overwhelming logic for demutualisation and would like members to support it, " a Standard Life spokesman said.

BBC: NEWS | Business | Standard Life float decision due

Designed through a unique collaboration between Plastic Logic and IDEO, the QUE design was inspired by black and white print-a communications standard that is both classic and timeless.

ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications

The logic behind an ultimatum game suggests that, if people wish to maximise their resources, as standard economics assumes, a recipient will accept any offer made by a donor.

ECONOMIST: Human behaviour