In addition, consumers concerned about online privacy may not like the new standard, called New Distribution Capability, since it gives airlines another venue for collecting their personal information.

BBC: How airline pricing works

For decades, it's been standard practice to begin bankrolling a film by first selling international distribution rights.

NPR: Toback, Baldwin Eye Cannes Movie-Making Underbelly

The draft standard only covers the format of the content, not a copyright protection and distribution specification, said Kawell.

CNN: Microsoft pushes electronic book standard