After the aspirations are defined, then one can develop the prize strategy by identifying stakeholder needs and prize types.

WHITEHOUSE: Live from the White House Summit on Promoting Innovation through Prizes, Challenges and Open Grantmaking | The White House

Long-term societal value creation needs to replace the short-term sole stakeholder model.

FORBES: Magazine Article

Murray needs to engage the supporters to involve them in the running of the club and make them a significant stakeholder.

BBC: Murray announces Rangers no longer for sale