You seem to suggest that the solution is to upgrade its sales staff with a modified incentive plan and improved expertise in hardware, I do not see it working.
The intention would be to allow schools more flexibility in using their budgets to target particular needs - whether for teachers in shortage subjects or as an incentive to keep the most effective staff.
If a football player wants to maintain his eligibility and the coaching staff needs his contributions, then the school has every incentive to provide any means of academic support allowed under the rules.