They ape their betters, he complains, splashing out on all sorts of fripperies that fail to buy them happiness.
Splashing out on property, cars and entertainment still causes more jealousy than admiration.
At the same time, the industry is splashing out on corporate-awareness advertising.
To top it off, heavily indebted consumers seem more interested in paying down what they owe than splashing out on flat-screen televisions.
Neither company has been making money, he said, because each has been competing for talent against terrestrial broadcast stations and splashing out on advertising.
And before splashing out on a health kick, it might be worth looking at the other major league skip-fillers - exercise bikes, rowing machines and back massagers.
He was a print hack all his life, splashing out on fun and friends, but never bothering to make his name known, or his wallet fatter, with books or broadcasting.
They said they would be continuing in their jobs for the time being while they assemble business plans, but would be splashing out on a few luxuries in the meantime.
So for years to come, many more households will be firmly focused on saving, splashing out only occasionally on a big-ticket item.
The country has also launched a huge spending policy in recent years to accommodate its growing population, splashing out billions on rail, air and road links.
They treated the salmon run like a sushi conveyor belt, splashing down to dine on live fish, nabbing eyeballs and tearing out chunks of flesh.
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