The No 10 spin doctors thought they'd never do better, but tonight they believe they have.
BBC: David Cameron, Barack Obama and the Special Relationship
Instead, his big ideas have come and gone with the same bewildering speed as his spin doctors.
His spin doctors will suggest that Miss Lewinsky's talk of a presidential affair was a young woman's boastful fantasy.
"Not all politicians lie, " says Oakley, although he concedes that many now have spin doctors to do their dirty work for them.
The spin doctors' fingerprints have been all over the affair, of course.
He said spin doctors once employed by Ramos's Lakas-NUCD party have been leaking allegations of various scams and other anomalies to the newspapers.
And if you listen to the Lib Dem spin doctors, they will take the credit for virtually everything else the government has done as well.
ECONOMIST: The party is either being very clever, or very stupid
It leaves the polls to the politicians and the spin doctors.
While missing this blatant irony, the media spin doctors cast the Japanese decision as an attempt by the island state to prop up its own fragile economy.
The forgery was sanctioned by Osbert of Clare, a prior at the Abbey in the 1150s, whose qualifications as the patron saint of spin doctors are unrivalled.
In recent months, it has not only been Labour spin doctors but members of his own party who have accused Mr Hague of leading his party to the right.
Even if that is not what Downing Street is up to, the past behaviour of the prime minister's spin doctors will leave many suspecting this is what is going on.
Given his previous reputation as one of Labour's most able politicians he has provided Downing Street with more than his fair share of hoo-hahs for its spin doctors to deflate.
The most charitable interpretation of what caused this chaotic Tory week is that the various spin doctors, licensed and unlicensed, who trailed Mr Lilley's speech made this message plainer than intended.
The spin doctors are already using the 1996 result to talk down Labour's likely performance and underline the fact that the party is bound to lose a large number of seats.
And yet at the same time the salary bill for Tory and Lib Dem spin doctors has risen by 25% in just one year - so much for cutting the cost of Government.
His spin doctors have played cleverly on that.
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In Tokyo, the government's spin-doctors have been trying to gloss over the prime minister's gaffe.
But he did identify Mycobacterium leprae, and that is good enough cover for the spin-doctors.
For the advisers and the spin-doctors, imported by Mr Blair's ministers in unprecedented number into Whitehall, matters are different.
His team of advisers and spin-doctors is the best that money can buy.
She resigned from the front bench twice whilst in opposition accusing Labour spin-doctors ("dark forces") and the press of hounding her.
The answer lies in a huge yet barely acknowledged shift of power within government: from the civil-service machine to ministerial personal advisers and spin-doctors.
Finally, the inner workings of Whitehall were exposed once again as The Thick of It spent further time with spin-doctors at the Department of Social Affairs and Citizenship.
If Mr Obama really were the miracle-working, aisle-jumping, consensus-seeking new breed of politician his spin-doctors make him out to be, you would expect to see the evidence in these eight years.
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