Waterstones had previously sold Sony e-readers which had received much less promotion.
The first thing you'll notice, once you get past the space-age design, is the fact that the camera really does feel like a rebranded Sony NEX device slipped into a new shell, and as such, it takes those Sony e-mount lenses.
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As well as being used for in-store signage, E Ink's technology powers Sony's e-book reader, and in April, Seiko, a watchmaker, unveiled a digital watch built around an E Ink display.
Sony has introduced an e-book reader that uses electrophoretic materials to provide a high-resolution, high-contrast display.
"I want Sony to become an e-company with a capital E, " he says.
He added that the shift "allows Sony to make its e-book store compatible with multiple devices and its Reader devices open to multiple sources for content".
Sony has updated its E-series flash Walkman, but if you've already picked up a first-gen unit and are happy with it, you probably don't need to rush out and pick up a new one.
Sony's Daily Edition e-reader will also have to contend with newer rivals vying for a piece of this fast growing segment.
Sony was interested in using E Ink screens in an electronic reader.
Regardless of that user experience, Sony faces major challenges in the e-reader market.
FORBES: Sony's Latest Reader Release Cedes Price War To Amazon
Those who receive an e-mail from Sony's boss, Nobuyuki Idei, can be pretty sure that he sent it himself.
For more dedicated e-readers, Sony has its Reader and Amazon its Kindle.
On January 11, 2011, Hotz was playing Age of Empires II on his computer in New Jersey when he received an e-mail from Sony announcing a lawsuit against him.
Sony said it will launch a wireless e-reader device that can download "daily content, " and is currently in talks with publishers.
The device has enough internal memory to hold more than 1, 000 standard e-books, says Sony, and it has expansion slots for memory cards.
Apple has told some app developers, including Sony that they cannot sell content like e-books within their apps, in attempt to tighten control of its App Store, the New York Times says.
Can Barnes and Noble or Sony really take a bite out of the e-book reader market by dethroning the iPad or the Kindle?
Sony's no stranger to the odd e-ink device, but its latest prototype creation isn't targeted at the bookworm, it's intended to educate.
Amazon and Barnes and Noble now make up a national used book market, Google posts public domain works such as Hamlet online for free, and Apple, Sony and Amazon are fighting for the new e-reader market.
To match that, Sony has partnered with OverDrive, a distributor of e-books to libraries, to offer its customers easy access to the local library's collection of e-books.
Featuring Sony's signature wrap around design, the E Series now includes a touchscreen enabled aluminum E Series 14P model with signature VAIO diamond cut logo as well as a new E17, 17-inch model with a Full HD Display (1920 x 1080) and a Quad Core processor.
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Sony and Amazon also face competition from the many other e-book reading devices that are starting to be produced.
More importantly, the Kindle and similar devices made by Sony and others represent only one side of the evolving e-reader market.
As such, dedicated monochrome E-Ink devices like Kindle and the Sony Reader will be forced even deeper into the niche they now serve as the year plays out.
On the other hand, one might also want to consider that in September, Baidu's music accessibility got slammed by a quadumvirate of Warner Music Group, Vivendi Universal 's Universal Music Group, EMI Group and Sony BMG (half-owned by Sony), which all filed suits against the Chinese e-commerce firm (see: " Bronfman Leads Music Bigs In Baidu Piracy Lawsuit").
The common format would give Sony Reader owners much more choice about where they get their e-books from.
Amazon has kept prices low in order to boost demand for its Kindle, which dominates the e-reader market but faces stiff competition from Sony and others.
ECONOMIST: The future of publishing: E-publish or perish | The
More recently, the firm leveraged its market leadership in selling physical books online to become the dominant vendor of e-readers, leaving potential rivals such as Sony unable to gain much traction.
On Wednesday, Sony announced a new version of its Reader line-up of E-ink devices including its standard six-inch Touch Edition, the diminutive five-inch Pocket Edition, and larger seven-inch Daily Edition, each thinner, lighter, and featuring a more attractive display than the last version of those gadgets.
FORBES: Sony's Latest Reader Release Cedes Price War To Amazon
In April 2004 E Ink's technology was approved for mass production of Sony's electronic books.
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