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Waterstones had previously sold Sony e-readers which had received much less promotion.
BBC: Kobo Glo
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The first thing you'll notice, once you get past the space-age design, is the fact that the camera really does feel like a rebranded Sony NEX device slipped into a new shell, and as such, it takes those Sony e-mount lenses.
ENGADGET: Hasselblad Lunar mirrorless camera hands-on Hands-on
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As well as being used for in-store signage, E Ink's technology powers Sony's e-book reader, and in April, Seiko, a watchmaker, unveiled a digital watch built around an E Ink display.
ECONOMIST: REPORTS