As you would expect, we drink our own champagne and use our software to measure and drive our efforts.
Broadwing's Cincinnati Bell subsidiary hopes to tap the software to measure results of campaigns, but is still just breaking in the project calendar.
But thanks in large measure to software pioneers like Microsoft founder Bill Gates, most of those tasks now take a fraction of the time, can be performed far more accurately and have become so simple that you can probably delegate them to an entry-level clerk.
Immersive Labs has developed software for digital billboards that can measure the age range, gender, and attention-level of a passerby and quantify the effectiveness of an outdoor marketing campaign.
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Some code scanners and software can also be used to measure and track mileage and other performance markers, which can be fun for people who want to save gas or like to race.
It provides another measure of the scale of software piracy and allows for important year-over-year comparisons of changes in the software piracy landscape.
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It is a greater challenge to measure real price changes in computers, software and telecoms equipment undergoing rapid innovation than in a standard commodity such as oil.
With further modifications to the system's image-processing software, the team said it believed the same technology could be used to measure an object's speed and direction.
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BizEE Software, a South Wales, U.K., company that develops software to help building managers assess their energy-fuel needs, publishes a measure called degree days for places around the world that highlights this variation in temperature.
That's because, unlike most other corporate initiatives, it is nearly impossible to measure the return on a marketing campaign, though a growing horde of software companies and consultants claim to be able to help.
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