This kind of myopic thinking is one of the biggest challenges for IT companies that reap a large share of their revenues from services application development and maintenance, infrastructure management and validation software.

FORBES: IT services are not like baseball caps

When his colleagues contemplated project costs, they thought about development costs, hardware costs and software costs, but not about support and maintenance costs after the technology is implemented, for instance.

FORBES: There's A Smarter Way To Tighten An IT Budget