"Caress" is a word that comes easily to Mr. Ackermann, who relies almost exclusively on sensual fabrics with a soft touch, like silk and leather.

WSJ: The Ackermann Effect

F-series trucks are the bedrock of sales, says Mr Pack, soft-spoken and dapper in a monogrammed shirt, silk tie and crocodile-skin shoes.

ECONOMIST: Lexington

He ended the show with a series of silk crepe dresses in red, olive, black and navy, which though soft, showed a woman who was in full command of who she is.

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