His strategy is to give soft loans and education exchanges, and then push for private corporate investment.

FORBES: Magazine Article

"Without a huge global event like the Olympics next year, we need to keep on finding smart new ways to share our soft power assets: English, our education system, our vibrant arts scene and our entrepreneurial spirit, " he said.

BBC: Olympics and Jubilee 'boost international opinion of UK'

Brazil counts with the second largest markets for wall and floor tiles and cosmetics in the world, the third largest cell phone, fourth largest chocolate, fifth largest soft drinks, vehicles, and computer markets, and eighth largest education markets.

FORBES: Brazilian Funding Needs Provide Private Equity Opportunity

Bush, decrying what he has called "the soft bigotry of low expectations, " has promoted reform of the public education system as one of the most pressing priorities of his young administration.

CNN: Bush impatient with Congress on education bill

We have witnessed our medical colleagues embrace so-called "soft skills" (communication skills, a good bedside manner) through their improved undergraduate education.

BBC: 'Shame on us nurses'

Ironically, it is the so-called "soft" services like youth clubs and initiatives that help keep young people out of trouble and which nationally the Education Select Committee says have been cut more than any other.

BBC: Was Tottenham's riot a cry of rage?

Consultants also shall provide full disclosure of any payments they receive from money managers, in hard or soft dollars, for any services they provide, including but not limited to, performance measurement, business consulting and education.

FORBES: Louisiana Mandating Consultant/Manager Disclosure (April 2, 2005)