As a promotional technique, education is a soft way to get your name -and your product's name -in front of more people.

作为一项推广技术，教育是用一种软的方式来把你的名字- - -你的产品的名字——摆到更多的人面前。

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We have witnessed our medical colleagues embrace so-called "soft skills" (communication skills, a good bedside manner) through their improved undergraduate education. NMC take heed.

我们目睹了医疗同事通过改进本科教育，信奉所谓的“软技能”（沟通技巧，良好的床边礼仪）。

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Father believed in bringing us up the hard way. He always said that a "good" education would make us too soft for the harsh battles of life.

爸爸主张对我们进行严格的教育。他总是说，“良好的”教育会使我们过于娇嫩，不能与严酷的生活作斗争。

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His strategy is to give soft loans and education exchanges, and then push for private corporate investment.

FORBES: Magazine Article

"Without a huge global event like the Olympics next year, we need to keep on finding smart new ways to share our soft power assets: English, our education system, our vibrant arts scene and our entrepreneurial spirit, " he said.

BBC: Olympics and Jubilee 'boost international opinion of UK'

Brazil counts with the second largest markets for wall and floor tiles and cosmetics in the world, the third largest cell phone, fourth largest chocolate, fifth largest soft drinks, vehicles, and computer markets, and eighth largest education markets.

FORBES: Brazilian Funding Needs Provide Private Equity Opportunity