Coca-Cola, the world's biggest soft-drinks maker, saw sales in Europe and China fall in the last quarter of 2012 and warned the year ahead would be unpredictable.
Skis were widely utilized in Central Asia and Europe, while snowshoes were common in the New World - probably because snow was more compact and less soft in the Old World, theorizes Huntford.
They were looking for evidence that the world's largest soft-drinks company may be violating competition rules.
The survey was sponsored by the Abbott Laboratories, Medisense Products, the makers of the Soft-Sense meter, also launched on World Diabetes Day, which promises normally pain-free testing.
The most iconic example is the Coca-Cola Company's attempt to reformulate the world's most popular soft drink on April 23, 1985 - "a day that will live in marketing infamy", according to the company's website.
Karpathos is small, stretching seven and a half miles in length and a mere two miles at its widest point, yet it manages to squeeze in a great variety of landscapes, making it perfect for outdoor pursuits: world-class surfing beaches, roads with soft hills ideal for cycling, and shimmering, glass-blue water for swimming and snorkelling.
For a more recent, if similarly calamitous, manifestation of the power of chaos theory, consider how different the world would be today had not a devout, soft-spoken Saudi Arabian engineer inherited a significant fortune from his estranged father.
FORBES: Horsemeat for Dinner, Banksters under the Bed, and the Future of the Human Condition
This week we talked about the growing reach and influence of Chinese soft power around the world, and the advent of the e-bike on Beijing streets (Kuo and Osnos both worship at the temple of the e-bike, and never resist an opportunity to proselytize).
In July and August, the FBI's National Infrastructure Protection Center took the rare step of warning people around the world about the impending threat of the "Code Red" worm -- named after the soft drink favored by the security team that first analyzed it.
This, in turn, will be good for China and the world economy, as the real estate market will be in for a soft landing rather than a hard-landing.
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