This is pure corporate social purpose and it goes far beyond simplistic cause marketing campaigns.
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All felt strongly that Canadian culture has shaped their social purpose and approach to CSR.
But socially-conscious buying offers a way for consumers to marry unique expression with a social purpose.
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It is quite another to suggest that the entire industry serves a social purpose.
Make sure you understand your social purpose and have integrated it operationally wherever possible.
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Companies of any size in any industry that embrace this concept will be seen as authentic social purpose leaders.
FORBES: Corporate Social Purpose: It's in What You Don't Sell
The new service has received money from the Nominet Trust, a charity which funds technology projects with a social purpose.
One reader suggested that I draft a social purpose statement for Apple.
Every business, in every sector, of every size has a social purpose.
In what ways does the social purpose of a business reflect the values and culture of the country (or countries) where it operates?
There are positive signs that mining companies are starting to understand that they have a particularly important social purpose and to change their behavior.
First, in order to have social results, we need to acknowledge that every business, in every sector, of every size has a social purpose.
Get your CEO and other key executives to describe the social purpose of your company and how this contributes to its value as a business.
Last week, the government of India became a social purpose leader.
Many thanks to the authors for advancing the idea of higher ambition leaders and helping to clarify the difference between CSR and corporate social purpose.
Taking corporate social responsibility to the next level means having the conviction to stand for a social purpose, even if that means walking away from conventional business thinking.
Thus, the selfish pursuit of profit serves a social purpose.
We need to put social purpose ahead of profits, to remember that we have the privilege and responsibility of helping to make the world a better place, and to dream bigger.
But the first rule of CSR (and of consulting in any other area) is to be true to your own social purpose, and that means only getting in bed with the right partners.
The gigantic derivatives bubble serves no social purpose.
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And here is the opening for the next profit niche with a social purpose, says Rory Stear of Freeplay Energy, the company that develops and sells 'wind-up' energy generators best known in the 'wind-up radio'.
We found five interrelated criteria that form a new blueprint for how corporations can maximize their investments in CSR: business-based social purpose, clear theory of change, quality and depth of information, concentrated effort, and partnering with experts.
Other interesting statistics: 71 per cent of those surveyed said they would promote a brand based on its social purpose, and 73 per cent said they would switch brands, again according to how they perceived its social purpose.
The business, social and environmental results of supply chain operations have the potential to address many of the issues outlined above but need to be framed against the social purpose of the business and not as management by check box.
In addition to resonating more with people of all ages for whom social change has become a high priority, being a social purpose leader is a competitive imperative: Samsung, Microsoft, and Research in Motion are much more evolved in this area.
In the United States, new corporate forms (such as the Benefit Corporation, flexible-purpose corporation, social-purpose corporation, L3Cs and benefit LLCs) have recently emerged to better address the needs and goals of social entrepreneurs, but these changes are not standard across other countries.
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For all-purpose social networking, Facebook has everything most users want and need, including family and friends already signed up who might be reluctant to move.
Online communities dedicated to specific industries or professions have an advantage over more general purpose social networks because they are servicing the professionals with the specific skill set that hiring managers need.
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There was a camaraderie, it was like a social event with a purpose.
BBC: NEWS | UK | England | London | My London: 'We are the eyes and ears'
What many probably do not know yet is that economic freedom is not only a useful metric from which to offer policy prescriptions for the purpose of social betterment, but that it is an important tool with which to evaluate investment climates.
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