So why does Guccione, the founder of SPIN and Gear, plan to reenter publishing this year?

FORBES: Another Spin For Guccione

So why do we persist with the male mid-life crisis, talk about it, believe in it?

BBC: Viewpoint: Just what is middle age?

So why not also prohibit alcohol, which we disastrously tried to do 80 years ago?

FORBES: Fact & Comment

So why ignore a figure capturing VeriSign's substantial distress, which will continue to affect the company?

FORBES: Magazine Article

So why is it so hard for most nonprofits to get funding for communications?

FORBES: The Secret to More Effective Philanthropy: Funding the Unknown

So why do so many businesses operate in a more casual manner in the summer?

FORBES: Casual Summer Work Environment Kills Productivity and Profits

So why would somebody go buy the stock and try to make the take-over fail ?

FORBES: John Bierwirth's Grumman Takeover Defense Led To Pension Litigation

So why do some people think we should mimic the French and the Greeks?

FORBES: Illinois Downgrade Provides More Evidence that Higher Taxes Make Fiscal Problems Worse, not Better

So why won't you say whether or not you want a heads-up on that?

WHITEHOUSE: Press Briefing

So why has it taken so long to standardize, to ramp up this training?

NPR: U.S. Turns More Attention to Training Iraqi Forces

So why does the personal computer still have such a lock on our imaginations?

FORBES: Malone's musing

We live in a vibrant app culture, so why not make the most of it!

FORBES: 5 Steps to Build a Business on a Budget

So why not offer them up as the catalyst for public discussion about the PC industry?

FORBES: It's Time for Dell to Activate Its Investment in Social Media

So why are so many brilliant writers struggling to keep a roof over their heads?

FORBES: Why Some People Get All the Job Offers

So why are these advanced Gallic palates not being put to use for coffee?

BBC: The Paris coffee revolution

So why are animal rights protesters staging demonstrations outside its Little Rock, Ark. headquarters?

FORBES: Of Mice and Mischief

So why am I okay with the GGS program being a casualty of sequestration?

FORBES: Goodbye To Green Jobs, You Won't Be Missed

Yet other courts have the state as plaintiff, so why not also in bankruptcy?

FORBES: Bankruptcies, Bail-Outs & Bail-Ins: The Good, Bad & Ugly Of Bank Failure Resolution

The dollar is going to strengthen on its own, so why get all excited?

FORBES: No Greenback Crash

So why is such a useful development in information science likely to die soon?

FORBES: The Death Of Big Data

So why did the court rule that such information should be held from public scrutiny?

FORBES: No Freedom of Information When It Comes to Money Managers (November 1, 2000)

So why would you ever make a trade that has limited upside and limited downside protection?

FORBES: Cover Me: A Covered-Call Strategy And McDonald's

So why did the union go along with a Chrysler factory that isn't owned by Chrysler?

FORBES: Other people's money

So why are babies still dying and what can we do for them and their moms?

CNN: Why are moms in America lagging?

Extensions for them were unaffordable, so why not get on with the inevitable rebuild?

FORBES: So What do the Mets Do Now?

So why re-sign him, if not as an atta-boy for another job well done?

FORBES: Steubenville Football Coach Gets New Contract, But It Could Be Signed In Pencil

So why would I give the same dollar amount to all 12 months of the year?

FORBES: Cleaning Out My Financial Junk Drawer

So why would Google do this if it could theoretically just invest without forming this group?

FORBES: Google Ventures Launches Glass Collective With Andreessen, Kleiner Perkins, To Fund Google Glass Startups

So why not reimburse providers to help manage the illnesses of the chronically ill?

WHITEHOUSE: Shared Responsibility and Shared Prosperity Town Hall

So why did the industrial revolution begin in Britain and not along the Yangzi river?

ECONOMIST: China's future