So when we consider why Notre Dame made this move, branding played a huge role.

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So when we detect gamma-rays from space, we know they signal intensely hot, extreme events.

CNN: Why gamma-ray burst shocked scientists

So when we campaign, we must get our message across on bread and butter issues.

BBC: News | UK Politics | Charles Kennedy's speech in full

If you really must freak out, do so when we're safe and sound on the ground.

CNN: Air rage: Passengers 'quicker to snap'

So when we talk about, for example, the smart grid, this is not a complicated concept.

WHITEHOUSE: President Obama Talks Jobs in Allentown

So when we passed the health care bill that we passed -- and it was controversial.

WHITEHOUSE: President Obama Unveils his Budget to Win the Future

And so when we think about tax reform we should be thinking about fairness.

WHITEHOUSE: Rural Tour Day 3: Alpha, IL Town Hall

So when we met with the state, we fought to have direct instruction as part of our charter.

NPR: Post-Katrina, New Orleans Turning to Charter Schools

So when we landed in Rio de Janeiro, it was the first story we set out to cover.

CNN: Unraveling the mystery of Brazil's 'twin town'

So when we were on the planes, we were just there to observe.

FORBES

So when we set out on this, I thought this is mission impossible.

NPR: Pioneering DNA Forensics

So when we look at those who happen to be doing engineering for a living we might make two points.

FORBES: Why Are There So Few Women In IT And Telecoms?

So when we entered the market, we knew it was a big market but it was a very crowded market.

FORBES: Ruckus CEO Lo on Boosting Wi-Fi, Chasing Cisco and Going Public

So when we were little, we had to -- when you were bored, you had to go outside and play.

WHITEHOUSE: First Lady Michelle Obama Q&A with Children

So when we set large goals, we are requiring ourselves to also have an equally large belief system to support it.

FORBES: Why Thinking Small Is The Secret To Big Success

So when we witness you being embarrassed, we like you better, trust you more, and are more likely to cooperate with you.

FORBES: My Most Embarrassing Public Speaking Moment

So when we went in to record, that was on the list.

NPR: Bluesman Delbert McClinton's 'Cost of Living'

So when we started to think about building the product that would eventually become Rypple, we decided to follow a different approach.

FORBES: Applying Lean Startup Thinking To Managing Talent

So when we think of young white males, we might pull up images of prep-school boys who are on the path to business success.

FORBES: Are White Men The Next Minority Group?

So when we go into these meetings, you see the same people that are dealing with issues throughout the Middle East obviously in these meetings.

WHITEHOUSE: Press Briefings

So when we look around at all the strength that we have and the Afghan people have, I've got great confidence we're going to succeed.

NPR: Afghanistan Five Years After Sept. 11

So when we are cheering for British businesses, should we shout louder for Vodafone, a British multinational, than for O2, owned by a Spanish multinational.

BBC: How many cheers for British companies?

So when we talk about our engagement and willingness to compromise, willingness to move off our starting position, I think we have amply demonstrated that.

WHITEHOUSE: Press Briefing

So when we look back, that was the quantitative easing debate.

FORBES: Are You Afraid to Trade?

So when we originally heard that the FCC was considering commandeering broadcast DTV spectrum for wireless broadband we weren't so keen on the idea.

ENGADGET: Ask Engadget HD: Should the FCC kill DTV for better technology?

So when we start looking at the types of searches, look for question words, a lot of times they are more unusual because of the smaller sample size.

NPR: 'iPhone' Tops Google Zeitgeist List

So when we started to think about building a new app, we contemplated how we could provide value and convenience in an area where Forbes has significant expertise.

FORBES: What Happens When You Build An App With An Advertiser Looking Over Your Shoulder

So when we work with public transportation obviously we understand how individual mobility affects public transportation, and that creates credibility for the BMW Group and our external clients.

FORBES: BMW is Making Yachts, Sort of

And so when we equip these lawyers who already have legal skills to understand the constitutional dynamics of litigation, we've seen the success rate be very, very high.

NPR: Conservative Christianity and America's Culture Wars

"So when we use the newly designed bank notes, we are also helping to pay for our essential services, like Health and Education, " said Ian Black, States Treasurer.

BBC: Jersey's banknotes have been given a new look