The business is so tempting for some that the big banks jumped in.
But the new technology is also proving so tempting to some that they cannot keep their hands off it.
Despite the fact the managers themselves write their own internal personal trading codes and these codes place only minimal constraints on managers, the opportunities presented to managers for personal profiting are so tempting that compliance with even the minimal requirements of these codes is often willfully ignored.
And when doing these sorts of look backs it is always so very tempting to pick something that has just happened for it burns more brightly in the memory.
So it was tempting to assume that legislative fireworks might follow the clear victory of 2004.
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It is also widely used by criminals, so it is a tempting target for law enforcement.
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So it can be tempting to stay put, no matter how unhappy you are.
So it would be tempting to assume that Microsoft is really two businesses.
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Mr Obama, meanwhile, has expressed hope that Republican resistance to his proposals will be slightly less reflexive if he is re-elected, on the ground that he cannot run for president again, and so presents a less tempting target.
Such high-minded devotion to innovation is so rare that it is tempting to agree with him that it must explain his success.
His haunted, chronically depressed characters have seen too much or done too much, and he's done so many of them that it may be tempting to pass on the pleasure of this one's company.
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They had put the box in a different section of the yard, out of view, so that when Kandula looked up at the tempting food he would need to recall the solution and walk away from his goal to fetch the tool.
Were so much not at stake, it would be tempting to give up and call the troops home.
As countries try to eliminate the shortfall, it is tempting to hope that they will do so purely by cutting waste in public spending.
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According to the Employee Benefit Research Institute, workers would pay almost a third more for health insurance as individuals than as part of a firm of 1, 000 workers or more, tempting some to drop coverage altogether and so swell the ranks of America's 46m uninsured.
Though the picturesque town of Banff and surrounding Banff National Park beckon with world-class skiing, mineral hot springs and countless other nature activities, it's tempting to stay put in the castle, so numerous and luxurious are its offerings.
But it is a tempting notion - especially as combating climate change is so politically intractable, and some of its solutions so controversial.
So far, the lure of more fee revenue has been more tempting than the threat of bad publicity.
So, if Britain now slides into recession, it would be tempting to conclude that these policies have failed, and to change direction again.
So steer clear of the fake designer handbags and computer software, however tempting the prices.
This idea, known as bancassurance, has been tempting banks and insurers across Europe for years, although it seems so far to be easier to talk about than implement.
So the prospect of being able to use sheets of polymer film instead of paint is tempting indeed.
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