In real life, however, not everyone is so rational and the correct answer is never that low.
The incentives may be smaller than in real-world decisions: so rational choices may be inadequately rewarded and irrational ones inadequately punished.
So, rational beings that people are, people were buying the Hoover as a cheap way of getting the tickets.
So can rational tax policy: keeping marginal rates on corporate profits, individual income and investment gains low to encourage hiring and capital deployment.
CIOs and CTOs should keep their eye on the evolution toward maturity of the public cloud and keep close track of the costs of the private cloud so that rational decisions can be made about where to provision specific types of applications and functionality.
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So much for rational business responses to war and fears of war.
First, I should have done diligence on what my peers were getting so I had some rational basis for my internal salary position.
European politics - particularly as they relate to the Middle East - are not informed by rational interests so much as they are defined by attitude.
But he argues that in the long term the focus must shift to conservation, efficiency, and more rational pricing so that city users pay their fair share.
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So there was no rational economic reason to bring this case in the first place, if the lawyers were pressing a financial claim on behalf of their clients.
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Both episodes stand like cautionary monuments to the chaotic ending of currency arrangements, so that it is rational for people to say to each other in 2011, "let's hope we don't repeat 1931, or 1935".
Instead of deciding whether any of the above are reasonable, the court concluded that Prop. 8 could have no effect on any of them so it had no rational basis for being the law of the land.
Doing so will give you a rational strategy you can depend on when the market gets volatile.
Moving seems like the rational response to so much destruction, to having your life crumpled and twisted not once but two times.
But so bitter is the disappointment in the orange team, so strong the craving for stability which (at least visually) he represents and so deep the suspicion, rational or otherwise, of Ms Tymoshenko that even in western Ukraine some voters may back Mr Yanukovich in the second round.
The department invested heavily in providing timely data to farmers, so that they could make more rational planting decisions.
This type is often so identified with his logical, rational intellect that he is unable to communicate in any other manner.
Airlines discriminate against tall people, presumably with the acquiesence or active support of the FAA. They have a rational basis for doing so.
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We hope that we can hold negations and talks after we have studied the proposals so we can come to a rational solution to the issue.
In the real world, we rarely encounter a situation that can be completely modeled with an analytical (rational) model, so the correct answer to the model cannot purport to be the definitively correct answer to the real world situation.
But so it can go when the otherwise rational and button-down business community decides to hook up with Hollywood.
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Be rational, be optimistic if so inclined, but temper it with a commonsensical conclusion that we have seen something similar to this before, and that previous outcomes seldom matched the exuberance.
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While making predictions about brands is sort of like making predictions about stocks, I do think that there are rational underpinnings that make doing so a bit more realistic than, say, arranging your schedule based on the Mayan calendar.
In fact they so overwhelmed by its grandness that they stop being rational in their analysis.
When you do address matters of faith or other subjects about which people feel passionately yet subjectively, you do so with the arrogance of the quick yet solely rational mind.
Put differently, megabanking creates systemic risks so big in scope and scale that the only rational policy response is to respond with regulations that actually strengthen the characteristics of the system, intensifying the risk.
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If so, the stockmarket remains a hazardous place for the rational investor.
Even so, the interesting question is whether it would be rational to merge NHP and Southern Cross, to create a business with more flexibility to cope with unforeseen changes in the economic climate.
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