When one small word can change the way we think about a product or service, it behooves us to pay close attention to the language we use.
"This is a small word where people are scratching each other's backs, and they are all dependent on one another, " said one financial academic in Sweden who wished to remain anonymous.
Again, small differences in word choice can make big differences in the attitudes and perceptions of people internal and external to your business.
From neighbors and small grocery stores word spread of Niman's tasty, naturally raised meat to chefs like Chez Panisse's Alice Waters, the doyenne of California cuisine.
Soon after, Donald Regan, the new chief of staff, sent word to a small group of trusted friends and Administration officials seeking advice on how Reagan should approach his last four years in office.
Doctors in small practices started spreading the word.
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In the end, he snagged the title with the word knaidel, a German word that means a small mass of leavened dough.
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Innovation is the current buzz word around corporations and small businesses.
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According to the Small Business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them.
The area around Woodstock is a case in point, with artisanal (to use a tired but inevitable word) producers making small batches of everything from chocolate truffles to whole-grain flatbread crackers, and diminutive dining rooms pleasing loyal locals with both cheap burgers and brews and upscale Tuscan pizzas and intriguing wines.
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Okay, but how, on a small budget, do you get the word out in a place as noisy as Manhattan?
On June 10th, Mr Talbott was flying west out of Moscow after a hard round of talks when word reached him that a small Russian unit had abandoned its post in Bosnia and was racing through Serbia towards Kosovo.
Once you know what you plan on offering, start getting the word out about your business participating in Small Business Saturday!
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And offline word of mouth represents an advantage to small companies that tend to have closer, more personal relationships with their customers than large companies do.
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Stik is a company that helps small businesses solve the problem of relying on just word-of-mouth referrals when trying to find local professionals to work with.
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Word quickly got out, aided in no small part by the drink's novelty.
The challenges that e-commerce companies face in India mean that they are more likely to be successful if operating in small, high-margin niches, and rely on word of mouth for new customers instead of overblown marketing campaigns.
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As word spread and events attracted more participants, the small group formally incorporated as Women In Pensions.
As for office management software, Microsoft Office Small Business--with its suite of tools such as Word, Excel, PowerPoint and Outlook--is still the standard.
"A lot of people who need this the most don't have their power back on yet so they don't know about it yet, " Taylor said, but he said he and his small staff are ready for a crush of applications once the word gets out.
In a word, the fiscal cliff deal yields, at best, small, marginal, and even trivial changes.
Anonymous is more of a nebulous network of hacktivists and online pranksters than an organization, so word of where collective action is going tends to come in small, cacophonous waves.
Backed by primarily by some of her savings and one small investor, Ms Oliver launched Tribe Events in July last year, promoting the site through word of mouth and on internet search engine Google.
The small yellow fruit is, however, often misdiagnosed as a lemon, in both senses of the word.
It's a fusion of word and film that has taken the interior life of a teenage girl, and a small town on the Western edge of the United States, and placed them at the center of the world.
Staff enforce the small details of behaviour ceaselessly, with meaningful looks, a warning finger briefly held up, or a word of praise every few seconds.
For example, visit most any city in Europe, large or small, and there will be a symbol similar to a target or bull's-eye beside the word "Centro" or "Zentrum, " or however you say downtown in the local language.
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