South West Water said reducing the impact of storms on sewers and drains was not simple or without cost.
And the answer to that question is not simple or short.
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This is not 1864 or 1913, and a simple solution would not have fixed the myriad problems that led to this crisis.
Urbanization and rapid social changes, which have split extended families and sent all those who are capable of working into the marketplace, mean that many hands once available to care for elderly relatives - whether suffering from dementia or simple infirmity - are not there.
However, Business Insider reports that the real story is not that simple, or innocent.
Though not always as simple or sexy as product innovations, systems innovations are critical for our planet.
Simple permission, not taxpayer funds or new regulations, is all that is required.
Things are not nearly as simple or clear-cut as they might seem.
You quickly learn that if your explanation is not simple to understand or interesting, they are going to move on and talk to someone else.
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The ultra-simple devices may catch on, or not.
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Moving from one State to another is not a trivial or simple task for such specialists.
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Probing questions will not yield to simple answers or the accelerated schedule on which we like to get everything done.
He was not really so simple, or so one concludes from both Mr. Snow and Mr. Curio, and there is probably no reconciling his greatness and his malignancy.
Where this whole process gets tricky is not in simple scales of liking or who recalled the brand name.
It's simple, it's not a Republican or a Democratic issue, and it closes a clear loophole that puts our kids and our communities at risk, and it does it in a way that respects the Second Amendment rights of people like me.
You do not have to be a pilot or airline executive to grasp the simple concept that the best time to fly is when a storm is not taking place.
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"The clear message is that breast cancer is not a single, or a simple, story, " Friese said.
That society, or at least certain elements of society are eager for this quick, simple, easy solution, whether it actually works or not.
Identity theft occurrences are often the result of the most remedial and simple ways to steal information, not through hacking or elaborate Internet schemes.
If his wishes were consistent with his original documents, he still could have signed simple amendments indicating that he did not wish Hynie or the son to inherit.
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The simple truth is that, whether I like it or not, a majority of my fellow Americans view gun ownership as a basic, elemental component of their American heritage.
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As Sir Mervyn was at pains to emphasise, this is not a simple matter of "in or out" - or even, in David Cameron's rather undiplomatic phrase, "make-up or break-up".
Depending on the design of the system this is either a simple process but one not guaranteed to work, or a complicated one that may not be worth the effort involved.
"Plasmodium is not a simple organism like a bacterium or virus, " says Dr Mohammed Shahabuddin, at the US National Institute of Allergy and Infectious Diseases and a co-author on the study published in the journal Science.
Devices that are uncomfortable to wear or don't provide simple explanations of data will not be adopted.
However, the transition is not going to be a smooth or simple affair.
The principle is simple: the Internet was not designed to be accessed or interacted with a really small screen.
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