The success of her line has made clear that sometimes all it really takes to make it are simple, chic clothes.

WSJ: Tory Burch | Tracked

And Poulton's "Hard Disk" is simple yet chic--a polished black rectangle complete with a bottom-lit LED that gives off an ambient blue glow.

FORBES: Design

Another is the clean, contemporary chic of the simple but spacious guest suites and breezy dining pavilion.

FORBES: Next-Gen Luxe At One Of The Caribbean's Best New Hotels: Hermitage Bay In Antigua

Manager Tatiana Malieka(ph) says that because Caulideir's extensive menu offers simple dishes that cater to a newly chic modestly.

NPR: Russian Oil Boom Fuels Rise of the Super-Rich