But - as previously discussed on this blog - it's not as simple as that.
Of course, things are not as simple as that, as Mr Lutz also recognises.
"Be happy, love Baba, " he signed them, as if the attainment of happiness were as simple as that.
The low man (or dog) on the totem pole unexpectedly gets his moment of dignity, simple as that.
And I am here, as well as Jill, to ask for your help -- as simple as that.
He's very focused and, to be honest, if he plays like that he'll win the tournament, simple as that.
We're not going to take them lightly - it's as simple as that.
This fight is about securing pay justice for the cleaners on Tyne and Wear Metro, it's as simple as that.
He added: "got taken to the back, asked about it, looked on CCTV and I was away, simple as that!"
"I just loved the songs and it's really rare that you find good songs, it's as simple as that, " he says.
"If they want NATO assets, then they have to come through the NATO planning system, it's a simple as that, " he said.
It is as simple as that just as it is anywhere else.
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But thanks to their efforts, Sergeant Agbi can now more easily get in his front door -- something as simple as that.
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"He just doesn't have the self-belief, the self-confidence that he obviously had, the Tiger of old -- simple as that, " the Englishman said.
It was as simple as that first wave: while filming a television commercial for the franchise, an actor in costume waved to passersby.
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"Phytoremediation is the use of plants to remove contaminants from the environment and to render them harmless, as simple as that, " he says.
"We've got to go to another level, it's as simple as that, you can't survive if you don't keep lifting up the levels, " he said.
Of course it is not as simple as that, but Mario Monti's weakness is that he is seen as "sponsored" by Berlin and Brussels.
But it is not quite as simple as that, because in the case of Glenstrata, the bubble may be in their earnings rather in the share price.
I've been down to watch Brighton a couple of times this season and just thought they lacked a bit of balance in midfield, as simple as that.
So if it is as simple as that he wants to go off and do something else, why did Microsoft not make that clear in its press release?
"I think it's as simple as that because when we see compelling content come into the market, the games are still selling as well as ever, " she said.
"They can tell us until they are blue in the face that we should be making money but with 352 seats - you can't - it's as simple as that, " he said.
The sites would love to keep things as simple as that, but in a world of clashing ideas about the limits of decency, blasphemy and dissent, that is going to be very hard.
Yes, it can be as simple as that.
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