This simple idea has saved millions of lives -- not just from cholera, but from any diarrhea.

CNN: A medical miracle: Saving cholera victims

In the relaxed, jolly faces around me is the sense of a way of life that is industrious, simple and integrated into a landscape and a community - the lives of contented people.

BBC: Snowbound Slovenia

Outside the rarified realm of high-end matchmakers, of course, love is simple and everyone lives happily ever after.

WSJ: Metro Money: Measuring Up for Matches

To people who paid into the program for their entire lives, it is a cut -- plain and simple.

CNN: Why Obama's base is angry at him

The cause is based on a simple and clearly understandable idea with a significant and far-reaching purpose: To bring people together to save lives.

FORBES: In The Pink: A Branding App Strong Enough To Weather Political Storms