He smiled in a shy way that seemed self-protective.

NEWYORKER: A Dirty Business

What's going unnoticed, he believes, is that investors shy away from thinly traded stocks the same way diners avoid empty restaurants.

FORBES: Money & Investing

And one thing it's done to us is, now we won't be shy about the way we feel about our band and the success that's happened to it.

CNN: U2's new 'POP' culture

The stock gapped down hard following the second quarter report in late July as investors were disappointed that revenues came up shy of lofty expectations, and Colgate still has not recovered all the way.

FORBES: Colgate Brushes Up On Dollar Trade