However, should PR people with high in-demand clients have the right to pre-approve the content of a story, quotes included?
Leaving aside the broader question of whether the government should pay PR firms to influence doctors in the first place, doing so in secret is pernicious.
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Our own advice to agency clients is that if you uncover a misdeed, your first call should be to your legal counsel, and your second, immediately after, should be to PR.
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It is for these reasons that PR professionals should be striving to grab some market share from their pay-for-play brethren on the other side of the marketing aisle.
In the case of an illegal act, the decision to address the issue and properly report the results through whatever mechanisms are necessary is the prudent and good one, although good PR sensibilities should also come into play.
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Nugent obviously understands the viral nature of the internet, and is using it to build his brand (or entrench his brand, depending on how you look at it.) He probably understands it a lot better than the Secret Service, who may accomplish only a deepening of their own PR disaster should Nugent decide to bring up the prostitution scandal.
Clearly those who posted the notice should have first attended a PR workshop, because they had no idea how much fallout their solicitation would cause.
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It should be directed inwards at his PR and communication teams.
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Social should not exist in the marketing or PR bubble of a company.
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This should be a wonderful opening for ambitious and creative PR staff.
It should be noted, of course, that injecting satire into PR is a delicate balance as the humor must be effective without damaging a company's brand.
The same is probably also true for EA themselves, but their PR nightmare would likely only multiply if they tracked down and fired this person, should he actually work for the company.
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Hu Xiaonan, 24, who works for a PR company, said having banquets over the New Year holiday is a must, but people should wrap up the leftovers.
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