While confronting the economic crisis, all pr specialists should provide efficient pr services for enterprises actively and plot more interactive pr events.

公关人应该抓住机遇，面对经济危机，积极为企业进行有效公关，并为消费者策划出互动性更强的公关活动。

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Given the way Apple's pr handled the public concern of Jobs' health, it should be no surprise that questions about Jobs' health are surfacing once again.

看看苹果公司公共关系人员处理公众对乔布斯健康的关心的手法，就不会惊讶于对此事情的疑问风云再起。

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However, should PR people with high in-demand clients have the right to pre-approve the content of a story, quotes included?

FORBES: Quote Approval & Fallible Journalists

Leaving aside the broader question of whether the government should pay PR firms to influence doctors in the first place, doing so in secret is pernicious.

FORBES: A Lack of Government Transparency: The Devil In The Detailing

Our own advice to agency clients is that if you uncover a misdeed, your first call should be to your legal counsel, and your second, immediately after, should be to PR.

FORBES: Bad Business: Indicted Or Not, You Are Going To Get Caught