They have exact targets for how many people should see their campaign, how many newspaper articles should appear about it, how many of those should be positive, by how many percentage points public opinion should change.
Why should manufacturers tell us how our products should look, how long they should last, and what we can do with them?
And it is easy to make the case that how rich you live should determine how much you should be taxed.
And we know how many negative messages and images and stereotypes are out there about how they should look, how they should act.
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Plan sponsors should be willing to examine how they manage pensions and money managers should examine how they run their pension businesses.
Conservatives believe that when people earn money they should decide how much government should be allowed to have.
And so they're going to put the troops through retraining to reaffirm how they should handle Iraqi civilians, how they should deal with difficult situations, even under tremendous stress.
"They would go do math for a couple of days and come back with an answer, "LeVey says--to how the grooved dies should look, how much pressure should be applied to the blank, and what the diameter of the blank should be.
The politicians can all have a good argument over whether they should raise taxes on anybody, or over how much they should be raising taxes relative to how much they should be cutting spending.
But how should it influence how we perceive innovation as a strategy or capability?
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So we should learn how to work and we should not swagger saying that we are clever enough.
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How much should we carry on and adapt later, how much should we change now at cost to ourselves now?
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They're rooted in fundamentally different views of how we should meet our common challenges at home, and how we should play our role in the world.
Mr. ED GILLESPIE (Chairman, Republican Party of Virginia): Well, partisanship is important because parties are based on political philosophy, and there are different philosophies how should we approach the proper role of government or how those in government should approach governing.
Both parties are divided over the scope and size of proposed benefits, including how much the government should pay and how much of the reduced drug cost seniors should shoulder.
What should they know and how should they venture in to the world of mobile commerce?
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My intent herein is to recap some of the highlights of what such studies should entail and how they should be conducted.
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Ms. JILL JACOBS (Executive Director, Family Builders by Adoption): They don't have this Ozzie and Harriet notion of what a family should be and how kids should come, and don't necessarily have a need for newborn babies.
In a world with more choices and less clarity about what we should buy or how we should feel about products and services, what leads us to recommend, stay loyal to, purchase from, or give the benefit of doubt to certain companies?
So, one of the things that we've done, and why Ted and I are here today, is that we really believe so strongly that people need help, that they need assistance and that we don't want them worrying about all of those things Kimberly said about when they should vote, how they should vote.
The idea was that Intel knows how to efficiently run factories on a global basis, so it should know how to monitor web services.
"The big debate is how much should search results reflect the editorial investment in creating original scoops and original content, and how much should search results serve the consumer, " says Peretti, who now runs Buzzfeed, a site dedicated to "viral" content.
How much overlap exists between the two sets of rules--Sarbanes-Oxley and FDICIA--should determine how much accounting firms will charge for an audit.
There is always negotiation between management and the board: how high targets should be, how much it will cost.
CNN.com asked readers for their suggestions on how the city should rebuild and how it could take advantage of reconstruction to improve.
In the United States, however, education is managed at the state and local levels, and expectations about what students should learn and how well they should learn it vary widely across the country.
There is little question that people living in America should know how to speak English.
But it should underscore how frequently media reporting and economic reality are often miles apart.
"The government's unification channel should explain how that money would be used, " says 24-year-old Hwa Seung-hyun.
Before doing so you should determine how much risk you are willing to live with.
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