Through the Internet she aspires to have an iPhone, iPad, Shiseido cosmetics and many other imported items.

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Shiseido dropped 8.31% on April 26 when it announced losses for the prior year and an unspecified return to the black this year.

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Sanrio's licensing offensive has so far netted such high-profile brands as pen-maker Parker, cosmetics manufacturers Shiseido and Kanebo, and even the Ministry of Posts and Telecommunications.

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Cosmetics giant Shiseido does better than most.

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They point to companies in Asia that have done well out of recruiting lots of women, such as Shiseido, a Japanese cosmetics company (whose customers are mainly female), and Cisco, an American technology firm which snaps up Asian female talent.

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Mitsukoshi, Shiseido, and Fujitsu have teamed up to bring a virtual, real-time makeover machine into Japanese department stores in order to give women a chance to test out a smorgasbord of shades on their virtual face before throwing down their hard earned loot.

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