That means rewarding them for shifting up a gear from making incremental improvements to their existing products, to coming up with radical innovations that rewrite the market rules.
And, whatever your opinion of the individual cogs, Strachan has built a playing machine that has proven capable of shifting up the necessary gears whenever there appeared to be challenge from any of their SPL rivals.
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Many are attempts at cost-shifting to make up for flat or dropping Medicare and Medicaid payments.
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Though he originally wrote the song as a waltzy "dirge, " he ended up shifting the mood after discussing it with his band mates.
You end up shifting demand around.
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So last year, after admitting the gang's existence, the authorities had another go at breaking it up by shifting the new leaders from Carandiru to Taubate.
During Wednesday's quake, the tectonic plates were likely shifting sideways rather than up and down, leaving less of a chance for the giant waves, said Susanne Sergeant, a seismologist at the British Geological Survey.
Adults struggle to keep up with the shifting rules of online etiquette and information sharing.
People are constantly shifting, twitching, looking up, down, and sideways, raising their eyebrows, narrowing their eyes, scratching their noses.
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However, the lobby group told the BBC that interest in shifting production had "dried up" following the chancellor's Autumn Statement.
The party make-up had been shifting almost by the week, and is only now coalescing under the Democratic Party of Japan, the dominant partner of the Democratic League.
Moreover, they also seem to be dressing up their books by shifting loans among themselves.
To really squeeze your power consumption you need to be able to manage your data center like a video game, watching application usage, powering servers up and down, shifting load from one data center to another, reconfiguring racks and servers with power and cooling impact in mind.
Yapp went to loose-head, with Paul James shifting across the front row to take up the tight-head role.
Intriguingly, there are signs that the official rules for number-crunching may be shifting just as the affordability debate hots up.
It is desperately searching for new pools of crude while trying to make up for their scarcity by shifting its focus toward natural gas.
Austin Frakt of The Incidental Economist has a series of posts up exploring the cost-shifting question: whether or not the fact that Medicare and Medicaid underpay doctors and hospitals leads providers to overcharge those with private insurance.
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When I was in Tulsa a few months ago, a fellow-surgeon explained how he had made up for lost revenue by shifting his operations for well-insured patients to a specialty hospital that he partially owned while keeping his poor and uninsured patients at a nonprofit hospital in town.
They must keep shifting production to China, therefore, to keep up with one another.
To rev up growth, the company has tried shifting its business into new areas including discounted online goods, software for small businesses and electronic payments.
It seemed a far cry from 2006 when civil partnerships were decisively rejected, and a sign of shifting attitudes among the elders and ministers who make up the Assembly.
She kept shifting money around to different accounts to try and cover up what was happening.
Mated to a quick-shifting eight-speed automatic transmission, it brings the car up to speed swiftly and with authority when pressed hard.
Not every topic under the sun is up for debate, but the ground is always shifting (as my former colleague Gady Epstein explores in this special report in The Economist).
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As Congress found, the total incidence of these economic decisions has a substantial impact on the national market for health care by collectively shifting billions of dollars on to other market participants and driving up the prices of insurance policies.
Companies shifting perishable goods risk losing the lot if they refuse to pay up.
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There is also the caveat that the nature of VC deals is shifting and the old demarcations between seed funding and the next level up, Series A funding, may be less clear.
In the meantime, the competitive landscape keeps shifting as alternative fuel sources, such as natural gas, keep popping up.
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So far, nobody has come up with an answer to this difficulty that does not involve shifting to another, presumably more expensive, source of hydrogen.
Can you just clear up -- there was a sense that she seemed to be shifting last week.
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