This shift from watching programs via a cable connection to an Internet connection has implications for broadcasters, infrastructure providers, consumer electronics companies and marketers.

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Now, as another upfront season fast approaches, that shift in both talent and quality from broadcast to cable is increasingly clear.

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But worried about grumblings from telco users and telco companies, Stevens wants to shift more of the burden onto other technologies, such as cable Internet providers and wireless services, which currently don't put much into the fund.

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On top of all of this, network television, cable and print media execs face growing problems as ad dollars shift to the Internet.

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And in what would be a major shift in direction, Hulu management has discussed recasting Hulu as an online cable operator that would use the Web to send live TV channels and video-on-demand content to subscribers, say people familiar with the talks.

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Now that Microsoft has bought Skype, we believe that it might be able to influence a faster shift from landlines to VoIP and may even pose competition to existing VoIP services provided by telecom and cable operators.

FORBES: Microsoft Skype Deal Sends Aftershocks To AT&T