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This shift from watching programs via a cable connection to an Internet connection has implications for broadcasters, infrastructure providers, consumer electronics companies and marketers.
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Now, as another upfront season fast approaches, that shift in both talent and quality from broadcast to cable is increasingly clear.
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But worried about grumblings from telco users and telco companies, Stevens wants to shift more of the burden onto other technologies, such as cable Internet providers and wireless services, which currently don't put much into the fund.
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